• Who we are

    We are driven by a team of consultants, practitioners and scholars passionate about Sino-Africa affairs and committed to improving African agency within the relationship

  • experts

    Our team is comprised of individuals with a wide range of skill sets and expertise in consulting, financial analysis, stakeholder management, marketing and entrepreneurship

    Passionate & Dynamic

    Young, and dynamic we are determined to be proponents of change and work towards realising greater mutually beneficial engagement between China & Africa


    Our team is made up of individuals from an array of cultural, national and educational backgrounds. Our multi-faceted perspectives push us to collaborate with our actors and to infuse cultural nuances in our work.


    We are not afraid to launch and execute ambitious projects. We are audacious and believe positive change is possible, and we work with our clients to imagine new possibilities and drive towards them.

  • People & Places

    Accra, Ghana || Beijing, China

    Zahra Baitie

    Founder & CEO

    Zahra Baitie is a Sino-Africa scholar and consultant. Educated in Ghana, the United States, and China she considers herself a globally minded-citizen with a pan-African spirit.


    She previously worked at Dalberg Global Development Advisors Wireless where worked in several African countries - Nigeria, Rwanda, Tanzania, South Africa, Ghana and Zimbabwe. Her work has focused on institutional building, strategic planning for governments and private actors, designing youth employment, industrialisation, agricultural development programs, and supporting investment facilitation.


    Fluent in Mandarin, Zahra has spent extensive time living and traveling across China and is driven to improve Sino-Africa affairs. In May 2018, she founded: Beijing’s first ever Africa week and in September 2018 gave a widely acclaimed China Daily speech: ‘Reimagining Africa-China Engagement’.

    Miatta Momoh

    Business Development Manager

    Born to a family of Sierra Leonean creators and innovators, Miatta has over 10 years of unique media business experience.

    As an MBA graduate, from one of the world’s leading business schools – Peking University’s Guanghua School of Management, she uses clear business objectives and data driven marketing, to improve robust Africa-China engagement. Within two years, she has managed business development and marketing responsibilities for a range of small groundbreaking Start-ups, and big bold enterprises. This gives her a rich insightful perspective for captivating Chinese, African and International audiences with good ideas.


    Miatta takes passion in being a “Connector”, strategically engaging valuable communities in successful projects. For example she has secured partnerships with Chinaccelerator, for excellent Start-up resources in China’s first African Start-up Pitch Competition, and she has created collaborations with Peking University’s African Student Association for China Africa Stories content contributions, empowering youth driven initiatives in Africa-China discourse.